Wondering how your anti-aging skincare should change as your skin does? We believe it can stay simple. Here are gentle, vegan steps for every decade, in a routine you can actually keep up with. Along the way, explore our face serums.

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The Core Steps of an Anti-Aging Skincare Routine

Every decade builds on the same anti-aging skincare routine. Our five steps go in order: remove makeup with a Makeup Remover Bar or balm, cleanse with a Konjac Sponge, gently exfoliate, apply a serum, then finish with a moisturizer. Lighter textures always go on before moisturizer. In the morning, finish with sunscreen to help protect your skin from daily sun exposure. Use your serum and moisturizer morning and night for a consistent, nourishing skincare ritual.

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Skincare in Your 30s: Build Gentle Habits Early

Skincare in your 30s is about consistency, not clutter. Think gentle prevention, not correction. Keep your routine steady instead of piling on new products, and prioritize hydration. Add a hyaluronic acid serum to help maintain skin hydration and elasticity, and use it daily, morning and/or night. Exfoliate gently, but not every day. All of our face serums suit every skin type, even the most sensitive. Instead of being water-based, they’re made from aloe vera, glycerin, hyaluronic acid, and jojoba oil.

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Your Anti-Aging Skincare Routine for Your 40s

A skincare routine for your 40s often needs deeper hydration, since skin can feel drier and the skin barrier needs extra support. Layer a hydrating serum under a moisturizer. Our Floral Face Moisturizer with Hyaluronic Acid blends flower waters, hibiscus oil, and hyaluronic acid to help improve skin elasticity, in a soft, light texture that suits any skin type, especially dry, sensitive, or mature skin. Apply to the face and neck in circular motions. 

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Skincare for Mature Skin in Your 50s and Beyond

In your 50s, very dry and mature skin tends to welcome richer textures and nourishing butters and oils. Our Superfruit Face Moisturizer brings together mango butter, pomegranate seed oil, and bakuchiol, a natural alternative to retinol, in a rich texture that cushions drier skin. Under it, layer the face serum that best matches your main concern. Keep cleansing gentle, and stay consistent morning and night. Compare our face moisturizers and choose what feels right for your skin and daily routine.

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Bakuchiol: A Plant-Based Alternative to Retinol

Curious what to use instead of retinol? Bakuchiol is a natural alternative to retinol that helps prevent blemishes and signs of aging, which makes it a friendly starting point for plant-based routines. You will find it as a key ingredient in our Superfruit Face Moisturizer with Bakuchiol, paired with mango butter and pomegranate seed oil for very dry and mature skin. Because it comes in this moisturizer, it adds no extra step to your routine. Apply it morning and night.

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How to Choose the Best Skincare for Mature Skin

Match products to your main concern and skin type. For serums, choose by concern:

  • Soothing, with Tasmanian pepperberry and Arnica, for redness and dryness.
  • Brightening, with Kakadu plum, rich in vitamin C, for dull or uneven tone.
  • Refining, with niacinamide, a form of vitamin B3 that helps smooth texture and the look of enlarged pores.

For moisturizers, choose by skin type: Floral for dry, sensitive, or mature skin, Marine Algae for oily or combination skin, Superfruit for very dry skin and/or mature skin. 

A Kinder Routine for Your Skin and the Planet

Our serums and moisturizers are designed and made in Quebec. We are a 100% vegan and cruelty-free company certified by the Leaping Bunny Program, and you can refill our serums and moisturizers in bulk at our Montreal boutiques. Our serum packaging is 100% recyclable, except the silicone cap, and the dropper ring is 30% Ocean Bound Plastic, meaning plastic waste at risk of ending up in the oceans. Kind to you, kinder to the planet.

FAQs

At what age should you start using anti-aging skincare products?

There is no single right age to begin. Many people start noticing changes in their 30s, when skin feels a little drier or less plump than before. That makes skincare in your 30s a natural moment to form gentle, consistent habits for every decade ahead. The easiest approach is to begin with the basics: a cleanser, a serum, a moisturizer, and sunscreen, then build gradually from there. Choose formulas suited to your skin type.
What is a good skincare routine for aging skin?

The simplest way to plan skincare for mature skin is by time of day. In the morning, cleanse, apply a serum, follow with a moisturizer, then finish with sunscreen to help protect your skin from daily sun exposure. In the evening, remove your makeup, cleanse, apply a serum, then seal everything in with a moisturizer to support your skin’s overnight care. Keeping that rhythm steady matters more than adding extra steps. 
Which skincare is best for anti-aging?

The best skincare for mature skin depends on your skin type and main concern. Three ingredients are good starting points: hyaluronic acid for plumpness and hydration, vitamin C-rich Kakadu plum for dull or uneven tone, and bakuchiol, a plant-based alternative to retinol. You’ll find each one in our Floral Face Moisturizer, Brightening Face Serum, and Superfruit Face Moisturizer, in that order. If you’re unsure where to begin, our Face Moisturizer quiz can help you find your match. 
What are the first signs of skin aging?

The earliest signs are usually gentle and completely normal. You might notice fine lines around the eyes and mouth, skin that feels drier than it used to, slight dullness or uneven tone, a slightly rougher texture, and skin that feels less firm. A consistent anti-aging skincare routine is a kind way to care for skin as it changes. Begin with whichever sign you notice most, and match your routine to it. None of this needs fixing overnight.
How long does it take to see results from an anti-aging routine?

Give your routine and each product time, since the kindest results come from consistency rather than speed. Each anti-aging skincare routine unfolds at its own pace, because everyone’s skin is different. Introduce one new product at a time so you can see how your skin responds, and keep your morning and evening steps steady. Photos taken in the same light make gradual changes easier to spot. If you have specific concerns, do a patch test first.