Communication Specialist
CAREER OPPORTUNITY
Communication Specialist
REPORTS TO
Marketing Manager
HOURS
40 hours / week
WORK LOCATION
Remote (hybrid possible)
Position Summary
Reporting to the Marketing Manager, this person will be responsible for turning the marketing strategy into concrete initiatives that strengthen BKIND's brand awareness, grow our community and ensure consistent communication across all channels.
They will work closely with the Marketing Manager as well as the Partnerships and UGC Specialist.
Key Responsibilities
01
Communications and content
02
Public relations and influencer marketing
03
Events and brand activations
04
Email marketing
05
Special projects
Detailed Responsibilities
Communications and content
- Plan and coordinate the organic content calendar.
- Turn marketing priorities into concrete communication plans.
- Prepare clear creative briefs for content creation (UGC, social media and campaigns), in collaboration with the UGC Specialist.
- Coordinate content needs across different teams.
- Participate in content creation and coordinate content production.
- Analyze content performance and recommend optimizations.
Public relations and influencer marketing
- Manage press relations and media inquiries.
- Develop and coordinate brand visibility partnerships.
- Manage collaborations with podcasts, radio shows and other content partners.
- Contribute to the development of new opportunities to increase brand awareness and visibility.
Events and brand activations
- Plan, organize and coordinate brand events.
- Manage field marketing initiatives, including sampling, advertising, sponsorships and special events.
- Coordinate in-store launches and activations.
- Support retail teams with their communication and content needs.
Email marketing
- Coordinate the production of newsletters and email campaigns.
- Write and adapt content as needed.
- Contribute to the planning of the email marketing calendar.
- Analyze campaign performance.
- Collaborate with the Marketing Manager on CRM strategy.
Special projects
- Contribute to various marketing projects based on company priorities.
- Support the development of new brand initiatives.
- Coordinate select cross-functional campaigns.
Apply today
Send your CV and a brief introduction to hello@bkind.com. We look forward to hearing from you! 🌼